The Company
Avatree is a Canadian owned and operated digital scrapbooking manufacturer. They produce custom photo books, mousepads, and calendars.
The Challenge
Avatree needed not only a logo, but also a mascot that children and adults could both relate to. Avatree's target market is a slightly broader spectrum of people than most, so it was important that whatever mascot and logo we created was universally acceptable.
The Brand
We began by designing several different characters that we thought the majority of the target market would like. When we created Martie the Monkey, we knew we had hit our mark. Martie appears throughout the Avatree brand, including their logo, marketing collateral, and website.
